Project: Catalog Design
I was asked to create a small catalog to send out with Fireclay’s “Swatch Box”. A Swatch Box is a select assortment of Fireclay Tile products that we send to their trade customers. This box is a first introduction to the brand and their first opportunity to introduce the trade program benefits. The final product is a 12 page catalog.
Asked to include the following:
• Quick overview of Fireclay Tile
• Quick description of their 4 primary product lines
• Highlights of custom capabilities
• Free samples
• Trade program
• Feature recycled content
• California manufacturing.