Project: Catalog Design

Year: 2014

 

I was asked to create a small catalog to send out with Fireclay’s “Swatch Box”. A Swatch Box is a select assortment of Fireclay Tile products that we send to their trade customers. This box is a first introduction to the brand and their first opportunity to introduce the trade program benefits. The final product is a 12 page catalog.

 

Asked to include the following:

• Quick overview of Fireclay Tile

• Quick description of their 4 primary product lines

• Highlights of custom capabilities

• Free samples 

• Trade program 

• Feature recycled content 

• California manufacturing.