top of page
Asset 112.png

District Kitchen
+ Cocktails

CONCEPTUAL CASE STUDY

This self-initiated concept explores a refreshed brand identity for

District Kitchen + Cocktails, a Persian-inspired restaurant based in Austin. I approached the project as a full-scale rebrand, developing a cohesive visual system that aligns with the warmth, modernity, and elevated feel of the restaurant's cuisine and atmosphere.

 

The work includes logo design, brand colors, printed collateral, and a full website redesign—all created as a creative exercise in brand storytelling.

SERVICES

Brand Developement

Logo Idenity

Menu Design

Business Cards

Website

Asset 111.png

PRINT & COLLATERAL

To bring the imagined brand to life across physical touchpoints, I designed a suite of collateral including business cards, in-house menus, and promotional print materials.

 

These pieces were crafted with clean layouts, rich textures, and a warm, earthy palette that reinforces the concept of elevated comfort. The goal was to strike a balance between contemporary sophistication and inviting charm—reflecting the kind of dining experience District offers.

Asset 105.jpg

WEBSITE

The conceptual website was designed as a responsive, content-forward platform that reflects the restaurant’s brand personality while making practical information—like menus, hours, and online ordering—readily accessible.

 

I focused on clean hierarchy, branded photography, and a seamless user experience across devices, imagining how a modern restaurant site can feel both polished and welcoming.

Asset 109.png

© Janette Mercede 2025

Asset 32.png
Asset 33.png
bottom of page