Clever Charlie
CONCEPTUAL CASE STUDY
Keepers is a seafood restaurant with a laid-back , elevated feel and the branding needed to reflect that. I designed the full visual identity, including a logo that nods to nautical tradition without feeling cliche, plus a cool coastal color palette and clean type system.
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To round it out, I designed menus that keep the focus on the food, with just the right balance of personality and polish.
SERVICES
Logo Design
Brand Identity System
Menu Design
Print Production Prep
WEBSITE
The conceptual website was designed as a responsive, content-forward platform that reflects the restaurant’s brand personality while making practical information—like menus, hours, and online ordering—readily accessible.
I focused on clean hierarchy, branded photography, and a seamless user experience across devices, imagining how a modern restaurant site can feel both polished and welcoming.
